sports

SC Villa’s Shs 7bn windfall hangs in the balance as leadership, governance, and fan engagement challenges threaten the club’s future and Ugandan football at large.

Recently, an investor from a company with a national brand sought my advice on investing in Ugandan club football. He has a vision of creating a footprint in Ugandan football by using a UPL club as a vehicle to market his company products and services. He is specifically keen to understand how I successfully bankrolled SC Villa to win silverware in four years without a major sponsor.

This is one of the most compelling things I have noted in the ongoing Euro tournament. Data from the tournament shows that the average height of players at the tournament is six feet, which is a testament that height is playing a significant role in the game.

It was a masterstroke for whoever convinced him to play for Uganda, and Fufa should make it part of its agenda to identify and persuade players with Ugandan roots to play for the Cranes. That’s how football has evolved.

So, Villa needs to prepare early for the rigors of continental football by having fans get more involved in supporting the players and administration.